Managing Customers as Investments
The Strategic Value of Customers in the Long Run (paperback)
For courses in customer relationship management, consumer behavior, organizational theory, marketing strategy, and customer service. Through practical examples and case studies, Gupta links 'customer lifetime value' to overall business value and makes this useful to senior managers. Learn a rigorous yet simple approach to estimating the lifetime value of customers -- and using that information for both tactical and strategic management decision-making.
CHF 50.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V106:
Fremdlagertitel. Lieferzeit unbestimmt
Produktdetails
Weitere Autoren: Lehmann, Donald
- ISBN: 978-0-13-216161-9
- EAN: 9780132161619
- Produktnummer: 23170595
- Verlag: Pearson Education (US)
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 224 S.
- Masse: H15.6 cm x B22.7 cm x D1.4 cm 304 g
- Gewicht: 304
- Sonstiges: Professional & Vocational
37 weitere Werke von Sunil Gupta:
Sharpening Your Advanced SAS Skills
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (PDF Format)
CHF 71.60
Driving Digital Strategy
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (EPUB Format)
CHF 36.75
Arming without Aiming
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (PDF Format)
CHF 23.85
Living on the 'Adge' in Jhande Walan Thompson
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (EPUB Format)
CHF 12.25
Black Warrant: Confessions of a Tihar Jailer
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (EPUB Format)
CHF 12.25
Social Problems Volume-2
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (EPUB Format)
CHF 163.80
Clinical Data Quality Checks for CDISC Compliance Using SAS
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (EPUB Format)
CHF 56.75
Information Security and Optimization
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (PDF Format)
CHF 56.75
Sharpening Your Advanced SAS Skills
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (EPUB Format)
CHF 71.60
Arming without Aiming
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (PDF Format)
CHF 27.10
Information Security and Optimization
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (EPUB Format)
CHF 57.40
Encyclopaedia Of Applied Sociology Volume-3
The Strategic Value of Customers in the Long Run (paperback)
The Strategic Value of Customers in the Long Run (paperback)
Ebook (EPUB Format)
CHF 294.10
Bewertungen
Anmelden