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Rudolf Grünig

Developing International Strategies

Going and Being International for Medium-sized Companies

Buch

The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The bo… Mehr

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Produktdetails


Weitere Autoren: Morschett, Dirk
  • ISBN: 978-3-642-44597-2
  • EAN: 9783642445972
  • Produktnummer: 15685318
  • Verlag: Springer Nature EN
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 368 S.
  • Masse: H23.5 cm x B15.5 cm 599 g
  • Gewicht: 599
  • Sonstiges: Professional/practitioner

Über den Autor


Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg  and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

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