Essays on Scent Marketing
Effects of Scented Indoor Environments on Customers and Employees
Leveraging the positive influences of pleasurable olfactory stimuli is not a new concept, as scents have been used for medical purposes since ancient times, for instance. Nowadays, companies also seek to profit from the benefits of our sense of smell and scent marketing has become a trend in various service areas and settings. However, managers rarely understand all underlying concepts and mechanisms of scent perception and processing.In this regard, this cumulative dissertation contributes to current knowledge on scent marketing re-search, specifically the impact of scented environments (ambient scents) on customers and employees. The thesis…
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Produktdetails
Weitere Autoren: Meyer, Paul W. (Hrsg.) / Meyer, Anton (Hrsg.)
- ISBN: 978-3-945496-07-7
- EAN: 9783945496077
- Produktnummer: 22202793
- Verlag: FGM Fördergeschaft Marketing E.V.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 184 S.
- Masse: H21.0 cm x B14.8 cm x D1.1 cm 275 g
- Abbildungen: Paperback
- Gewicht: 275
Über den Autor
Dr. Anna Luisa Girard wrote her doctoral thesis at the Institute for Marketing of the Ludwig-Maximilians-University in Munich, Germany, where she graduated in 2015. In her research she focused on the influence of ambient scents in service and retail environments. Prior to and besides her doctoral studies, Anna worked as research and teaching assistant at several research institutes, as well as for international retail and service companies. She holds a Bachelor of Science with honors in Business Administration, specialized in Marketing and Psychology, as well as a Master of Business Research (MBR) with honors from the Ludwig-Maximilians-University Munich.
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