The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Proceedings of the 2011 World Marketing Congress
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Amon…
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Produktdetails
- ISBN: 978-3-319-50006-5
- EAN: 9783319500065
- Produktnummer: 21715245
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 953 S.
- Originaltitel: Proceedings of the 15th Biennial World Marketing Congress
- Masse: H28.5 cm x B21.5 cm x D5.8 cm 2'608 g
- Abbildungen: Book; 15 schwarz-weiße und 10 farbige Abbildungen, 10 farbige Tabellen, Bibliographie
- Gewicht: 2608
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