Markus Ståhlberg

Multichannel Marketing Ecosystems

Creating Connected Customer Experiences

Buch

With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign.Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift fr… Mehr

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Produktdetails

Weitere Autoren: Maila, Ville

ISBN: 978-0-7494-7612-0
EAN: 9780749476120
Produktnummer: 17228661
Verlag: Kogan Page
Sprache: Englisch
Erscheinungsjahr: 2015
Seitenangabe: 280 S.
Masse: H24.0 cm x B16.3 cm x D2.1 cm 580 g
Auflage: aktual., überarb. A.
Gewicht: 580

Über den Autor

Written by 35 individual contributors from around the world and edited and co-authored by Markus Stahlberg, CEO and Ville Maila, App Director of .PROMO Inc. .PROMO is groundbreaking software that brings gamification to e-commerce platforms, using marketing automation to fix the biggest bottleneck of online sales. Together, Stahlberg and Maila are also the editors of Shopper Marketing (Kogan Page). Contributors: Alexey Andreev, SUP MediaBrice Bay, CEO of EnVeritas GroupBrad Brinegar, Partner, Chairman and CEO at McKinneyScott Brinker, President and Chief Technology Officer at ion interactiveCam Brown, Founder and CEO of King Fish MediaPaul Bruemmer, Managing Partner of PB Communications LLCRobert Cataford, Vice President of Customer Intelligence at BusinessOnlineBrent Chaters, Senior Manager Customer Marketing at Intuit Erik Deckers, Co-owner and Vice President of Creative Services for Professional Blog ServiceMartin Deinoff, Senior Vice President at CreunaRichard Gibson, Director of Client Services for Return Path (Northern Europe)Justin Gray, CEO of LeadMDGuy Hanson, Director of Consulting for Return Path (EMEA)Kristen James, Author and Owner of Bravado PublishingSundeep Kapur, Digital Strategies at Allied Solutions LLCDimitrios Kontarinis, Director of Innovation at VeltiKyle Lacy, Senior Manager of Content Marketing & Research for ExactTargetDavid Marutiak, Managing Director of ScanbuySimon McEvoy, Planning Director of Tangent SnowballJames Murray, Digital Insight Manager for Experian Marketing ServicesMatthew Oxley, Founder and Managing Director at Truly DigitalChris Perry, Joint CEO at Fabric WorldwideLon Safko, President and CEO of Innovative Thinking LLC, Paper Models Inc and Extreme Digital MarketingAnthony Schneider, President of Mass TransmitRob Smith, Strategy Director at BlueleafAlex Steer, Senior Strategist at Fabric WorldwideSaul Stetson, Client Strategy Manager at ExponentialMike Teasdale, Planning Director at Harvest DigitalFelix Velarde, CEO of UnderwiredKristin Zhivago, President of Zhivage Management Partners