Public Relations: Strategies and Tactics, Global Edition
Clearly explains the basic concepts, strategies, and tactics of today's public relations practicePublic Relations: Strategies and Tacticsuses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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Produktdetails
Weitere Autoren: Cameron, Glen T. / Reber, Bryan H.
- ISBN: 978-1-292-06626-4
- EAN: 9781292066264
- Produktnummer: 31731633
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 624 S.
- Plattform: PDF
- Masse: 15'820 KB
- Auflage: 11. Auflage
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