How to Market to People Not Like You

In our business, we need to build the brand, but we need to generate sales day in and day out, too. Kelly understands this and knows how to target consumers with marketing strategies that drive sales. -Mark Barnes, COO, Volkswagen of America Kelly was my boss at my first job after college and taught me how to put into action the marketing principles I learned in school. I still use the marketing strategies I learned from her to move Nike's business forward. -Marc Patrick, North America Brand Director,Athletic Training/Field Sports, Nike We use Kelly's company to guide our marketing efforts to the U.S. Hispanic market-a market critical to our future. Kelly and her team have a keen sense of the important cultural and business nuances that resonate with this customer segment. -Roberto Martinez, Senior VP, Marketing and Strategy,Cash America International Kelly's understanding of customers today-and customers tomorrow-is impressive. She takes a complete look at business and helps business owners identify the steps they need to take to keep their companies healthy and relevant to the different needs of diverse customers. That's what is required for business survival today. -Harry Hall, North America Sales Manager, DuPont Performance Coatings We've hired Kelly to speak at our convention four times in four years. I have yet to encounter another speaker who is as fluent in her area of expertise and able to share insights any better, or with more humor. Kelly has the extremely unique ability to personally connect with an audience and help them see what makes us all the same, but wonderfully different. -Jay Kassing, President, Marquis