Jim Kalbach

The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

Ebook (EPUB Format)

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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Produktdetails

Weitere Autoren: Tanamachi, Micahel (Illustr.)

ISBN: 978-1-933820-52-1
EAN: 9781933820521
Produktnummer: 32462373
Verlag: Rosenfeld Media
Sprache: Englisch
Erscheinungsjahr: 2020
Plattform: EPUB
Masse: 12'817 KB
Auflage: 1. Auflage

Über den Autor

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.