Market Entry Strategies for Emerging Economies
Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides inter…
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Produktdetails
- ISBN: 978-3-631-56585-8
- EAN: 9783631565858
- Produktnummer: 20038021
- Verlag: Lang, Peter GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 332 S.
- Masse: H20.8 cm x B14.6 cm x D2.2 cm 449 g
- Abbildungen: num. tables and graphs
- Reihenbandnummer: 3281
- Gewicht: 449
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