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M. Joseph Sirgy

Real Estate Marketing

Strategy, Personal Selling, Negotiation, Management, and Ethics

Ebook (PDF Format)

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, ta… Mehr

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Produktdetails


  • ISBN: 978-1-317-68905-8
  • EAN: 9781317689058
  • Produktnummer: 17027255
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 320 S.
  • Plattform: PDF
  • Masse: 3'110 KB
  • Abbildungen: 61 schwarz-weiße Abbildungen, 20 schwarz-weiße Tabellen

Über den Autor


M. Joseph Sirgy is Professor of Marketing and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University, USA.

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