Market Driven Political Advertising
Social, Digital and Mobile Marketing
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for im…
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Produktdetails
- ISBN: 978-3-319-77729-0
- EAN: 9783319777290
- Produktnummer: 27183785
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 137 S.
- Masse: H21.6 cm x B15.3 cm x D1.3 cm 318 g
- Auflage: 2018
- Abbildungen: Book; 3 schwarz-weiße Abbildungen, Bibliographie
- Gewicht: 318
Über den Autor
Andrew Hughes is a lecturer in Marketing at the Australian National University (ANU) in Canberra. His research examines the role of stakeholders in political marketing, political advertising, leader brands, and how consumers respond emotionally to different information types. His thesis was nominated for ANU's prestigious prize, the J.G. Crawford Award.
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Market Driven Political Advertising
Social, Digital and Mobile Marketing
Social, Digital and Mobile Marketing
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