Principles and Practice of Marketing
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Produktdetails
- ISBN: 978-0-07-717414-9
- EAN: 9780077174149
- Produktnummer: 19770975
- Verlag: McGraw-Hill
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 885 S.
- Masse: H19.9 cm x B26.2 cm x D3.8 cm 1'442 g
- Auflage: 8th edition.
- Abbildungen: Illustrations
- Gewicht: 1442
Über den Autor
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
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