Lawrence Silver

The Essentials of Marketing Research

Ebook (PDF Format)

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and te… Mehr

CHF 88.35

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen
Versandkostenfrei

Produktdetails

Weitere Autoren: Stevens, Robert E. / Wrenn, Bruce / Loudon, David L.

ISBN: 978-1-136-59324-6
EAN: 9781136593246
Produktnummer: 14481450
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 376 S.
Plattform: PDF
Masse: 1'562 KB
Auflage: 3. Auflage
Abbildungen: 53 schwarz-weiße Tabellen

Über den Autor

Lawrence Silver is Associate Professor of Marketing and Management at the John Massey School of Business, Southeastern Oklahoma State University, USA.Robert Stevens is the John Massey Endowed Professor of Business at John Massey School of Business, Southeastern Oklahoma State University, USA.Bruce Wrenn is the Colson Endowed Chair Professor of Marketing at the School of Business Administration, Andrews University, USA.David Loudon is Professor of Marketing at the Brock School of Business, Samford University, USA.