Public Relations For Dummies
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz - and build your bottom line. THE DUMMIES WAY® Explanations in plain English Get in, get out information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to: Map a winning PR strategy Grab at…
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Produktdetails
Weitere Autoren: Yaverbaum, Eric / Kirshenbaum, Richard (Vorb.) / Bly, Robert W. (Zus. mit)
- ISBN: 978-1-118-05279-2
- EAN: 9781118052792
- Produktnummer: 13914930
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 384 S.
- Plattform: EPUB
- Masse: 10'457 KB
- Auflage: 2. Aufl.
Über den Autor
Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.
4 weitere Werke von Ilise Benun:
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