The Craft of Creativity
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive aha! moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and…
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Produktdetails
Weitere Autoren: Loewenstein, Jeffrey
- ISBN: 978-1-5036-0551-0
- EAN: 9781503605510
- Produktnummer: 26294407
- Verlag: Stanford University Press
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 5'949 KB
- Auflage: 1. Auflage
Über den Autor
Matthew A. Cronin is Associate Professor of Management at George Mason University.Jeffrey Loewenstein is Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign.
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