Death to All Sacred Cows
How Successful Businesses Put the Old Rules Out to Pasture
Teams Create the Best Solutions. BANG.Always Trust Your Research. BANG.It's Okay to Put Up with Jerks, If They're Talented. BANG.When you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead.Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.This is the funniest--and truest--business book you'll ever read. Not only do t…
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Produktdetails
- ISBN: 978-1-4013-9636-7
- EAN: 9781401396367
- Produktnummer: 22797442
- Verlag: Hachette Books
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 224 S.
- Plattform: EPUB
- Masse: 1'069 KB
Über den Autor
The authors practice their own theories of business every day at their own cutting edge advertising agency, The Gate Worldwide. The Gate Worldwide has offices all around the world, including New York, London, Johannesburg, Singapore, and Shanghai. Visit them at thegateworldwide.com. Beau Fraser is managing director of the New York office of The Gate Worldwide. David Bernstein is Executive Creative Director of the New York office of The Gate Worldwide. Bill Schwab also works out of the The Gate Worldwide's New York offices, and has overseen campaigns for BMW, Reebok, Campbell Soup, and Nikon.
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