Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...Fortunately Schwartz was also prolific as a speaker.So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:- How to create ads which sell your produc…
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Produktdetails
- ISBN: 978-1-387-02808-5
- EAN: 9781387028085
- Produktnummer: 23775624
- Verlag: Lulu Pr
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 110 S.
- Masse: H22.9 cm x B15.2 cm x D0.6 cm 173 g
- Gewicht: 173
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