Basics Marketing 03: Marketing Management
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
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Produktdetails
- ISBN: 978-1-350-03420-4
- EAN: 9781350034204
- Produktnummer: 23880494
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 184 S.
- Plattform: EPUB
- Masse: 16'054 KB
- Auflage: 1. Auflage
- Abbildungen: 50 colour illus
Über den Autor
Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years' professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.
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