Marketing
Origins, Concepts, Environment
Takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process.
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Produktdetails
- ISBN: 978-1-86152-526-0
- EAN: 9781861525260
- Produktnummer: 15011643
- Verlag: Cengage Learning EMEA
- Sprache: Englisch
- Erscheinungsjahr: 1999
- Seitenangabe: 320 S.
- Masse: H24.3 cm x B18.8 cm x D1.7 cm 636 g
- Auflage: New ed
- Gewicht: 636
- Sonstiges: Undergraduate
Über den Autor
Ray Wright (MBA, BA (Hons), DMS, MCIM, C.ed.) worked for over twenty years in marketing and sales for various commercial organizations before coming into education. After spending six years as Head of Marketing and Retail at the Croydon Business School before coming to lecture in Marketing at the Anglia Business School, he now lectures at the Anglia Polytechnic University. He can be found on his web-site at www.raynetmarketing.com
1 weiteres Werk von Ray (Ashcroft International Business School) Wright:
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