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Ray (Ashcroft International Business School) Wright

Marketing

Origins, Concepts, Environment

Buch

Takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process.

CHF 129.00

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Produktdetails


  • ISBN: 978-1-86152-526-0
  • EAN: 9781861525260
  • Produktnummer: 15011643
  • Verlag: Cengage Learning EMEA
  • Sprache: Englisch
  • Erscheinungsjahr: 1999
  • Seitenangabe: 320 S.
  • Masse: H24.3 cm x B18.8 cm x D1.7 cm 636 g
  • Auflage: New ed
  • Gewicht: 636
  • Sonstiges: Undergraduate

Über den Autor


Ray Wright (MBA, BA (Hons), DMS, MCIM, C.ed.) worked for over twenty years in marketing and sales for various commercial organizations before coming into education. After spending six years as Head of Marketing and Retail at the Croydon Business School before coming to lecture in Marketing at the Anglia Business School, he now lectures at the Anglia Polytechnic University. He can be found on his web-site at www.raynetmarketing.com

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