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Anders Parment

Generation Y in Consumer and Labour Markets

Ebook (EPUB Format)

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred-thus the consume… Mehr

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Produktdetails


  • ISBN: 978-1-136-63122-1
  • EAN: 9781136631221
  • Produktnummer: 13836819
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 174 S.
  • Plattform: EPUB
  • Masse: 3'106 KB
  • Abbildungen: 16 schwarz-weiße Zeichnungen, 3 schwarz-weiße Tabellen

Über den Autor


Anders Parment, Ph. D., is a research fellow at the Stockholm University School of Business and a well-known speaker and strategy consultant. Anders is specialized in understanding generations and how they relate to society, work, and the consumption sphere. Anders has published numerous books and articles on a variety of marketing-related subjects, including a Marketing textbook with Philip Kotler.

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