DADLY Dollar$
How Marketing to Dads Will Increase Revenue and Strengthen Families
DADLY Dollar$ will educate businesses and advertisers about an untapped consumer - dads! The book will also teach them how to embrace and connect with dads; market to dads; capitalize on the dads' purchasing power; how marketing to dads will increase sales, revenue, profit, brand loyalty, stimulate the economy and, more importantly, strengthen family values. The idea of marketing to dads is as unconventional as a dad who chooses to relinquish his role as the primary breadwinner to become the primary caregiver for his family. But as the at-home dad movement has demonstrated since the birth of the National At-Home Dad Network in 1996, it has ha…
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Produktdetails
Weitere Autoren: Konecny, Tom
- ISBN: 978-1-62865-417-2
- EAN: 9781628654172
- Produktnummer: 23252361
- Verlag: Motivational Press, Incorporated
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 152 S.
- Masse: H14.0 cm x B21.5 cm x D1.2 cm 198 g
- Gewicht: 198
- Sonstiges: General (US: Trade)
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