John (Hrsg.) Dawson

The Retailing Reader

Ebook (PDF Format)

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:consumers and shoppersretail branding and marketingmerchandising and buying; strategy,… Mehr

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Produktdetails

Weitere Autoren: Findlay, Anne (Hrsg.) / Sparks, Leigh (Hrsg.)

ISBN: 978-1-00-010094-5
EAN: 9781000100945
Produktnummer: 34371981
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 488 S.
Plattform: PDF
Masse: 5'722 KB
Auflage: 1. Auflage

Über den Autor

John Dawson holds chairs at the University of Edinburgh and University of Stirling, UK. He is Visiting Professor at ESADE, Barcelona and Distinguished Professor, University of Marketing and Distribution Sciences, Kobe, Japan. He has researched and written on retailing since the 1960s. Anne Findlay is a Research Fellow at the Institute for Retail Studies, University of Stirling, UK. Her main interests include retail planning and food retailing, with ongoing research funded by MRC and the National Retail Planning Forum.Leigh Sparks is Professor of Retail Studies at the University of Stirling, UK. He has been a Visiting Professor at Florida State University and at the University of Tennessee, USA. He is Co-editor of the leading European retail journal and has published widely on aspects of spatial-structural change in retailing.