Michelle Carvill

Myths of Social Media

Dismiss the Misconceptions and Use Social Media Effectively in Business

Buch

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and… Mehr

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Produktdetails

Weitere Autoren: MacRae, Ian

ISBN: 978-0-7494-9873-3
EAN: 9780749498733
Produktnummer: 31595959
Verlag: Kogan Page Ltd
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 240 S.
Masse: H16.4 cm x B24.2 cm x D2.0 cm 626 g
Gewicht: 626
Sonstiges: Tertiary Education (US: College)

Über den Autor

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Myths series.