Multi Dimensional Approach to Brand Building - A Conceptual Model for Indian Retailers
Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: A, , course: Conference, 19 entries in the bibliography, language: English, abstract: Indian Retail Scenario: Organized retailing has exponentially emerged to contribute to the growth of Indian retail sector. It constitutes 3% of the total retail market and expected to grow at a rate of 42% in 2008. According to estimates provided by Technopak, organized retail in India is expected to receive investments of $25 billion, taking the size of modern retail to $75 billion by 2011. These investments imply that shar…
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Produktdetails
Weitere Autoren: Tripathi, Vibhuti
- ISBN: 978-3-640-19191-8
- EAN: 9783640191918
- Produktnummer: 4168343
- Verlag: GRIN Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 20 S.
- Masse: H21.0 cm x B14.8 cm x D0.1 cm 44 g
- Auflage: 1. Auflage.
- Gewicht: 44
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