Alan Siegel

Simple

Buch

World-renowned advisors to Fortune 500 companies and the U.S. government present a manifesto for conquering complexity and bringing clarity to business, government, and daily life. For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with such organizations as Xerox, American Express, the NBA, 3M, the U.S. Air Force, the Girl Scouts, Carnegie Mellon University, and the IRS to simplify their processes, their offerings, everything they do--with dramatic results for these businesses and the customers they serve.

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Produktdetails

Weitere Autoren: Etzkorn, Irene

ISBN: 978-1-4555-1619-3
EAN: 9781455516193
Produktnummer: 12632869
Verlag: Hachette Book Group USA
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 237 S.
Masse: H20.3 cm x B14.9 cm x D2.0 cm 315 g
Gewicht: 315

Über den Autor

Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success. Siegel has worked as a consultant, author, and commentator, creating guides for the Wall Street Journal on understanding financial markets, and serving on the boards of numerous business and cultural organizations. Irene Etzkorn is one of the world's foremost authorities on simplification, and has built Siegel+Gale's Simplification portfolio into the largest and most well-respected in the field. She has worked extensively in the financial services, government and healthcare sectors, for clients like Allstate Insurance, the Centers for Medicare and Medicaid Services, General Electric, the IRS, Genworth Financial, and the Securities and Exchange Commission (SEC) to simplify their customer experience.