Creating Market Insight
How Firms Create Value from Market Understanding
Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight: Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from the true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insight…
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Produktdetails
Weitere Autoren: Smith, Brian D.
- ISBN: 978-1-119-99512-8
- EAN: 9781119995128
- Produktnummer: 13810055
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 332 S.
- Plattform: EPUB
- Masse: 2'495 KB
Über den Autor
Dr Brian D Smith is a researcher, author and advisor in the field of competitive strategy. Working at Open University, Europe's largest business school, he has published over 100 books, papers and articles in this field. he works internationally with many companies including Pfizer, Olympus and the Economist. Dr Paul Raspin specializes in working with executive and senior management teams to analyze business environments and develop effective business strategies. He is an active researcher and author in the field of strategic management. As a Director of Stratevolve, a niche strategy consultancy, he has consulted extensively in Europe and the US on developing competitive advantage.
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