Creating Competitive Advantage
Give Customers a Reason to Choose You Over Your Competitors
By sharing scores of stories from her decades of consulting experience, Smith reveals how to identify a company's competitive advantages and turn them into powerful weapons of persuasion in the fight for market share.
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Produktdetails
Weitere Autoren: Flanagan, William G.
- ISBN: 978-0-385-51709-6
- EAN: 9780385517096
- Produktnummer: 1947853
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 240 S.
- Masse: H20.0 cm x B13.7 cm x D2.7 cm 298 g
- Gewicht: 298
Über den Autor
JAYNIE L. SMITH is the founder of ICS Marketing, and president of Smart Advantage, Inc., a management consultancy whose clients include hundreds of middle-market businesses. She also serves as the Florida chair for the Executive Committee (TEC), an international network of over 11,000 CEO. She resides in Hollywood, Florida. WILLIAM G. FLANAGAN has been a writer and editor at Forbes, the Wall Street Journal, BusinessWeek, Esquire, and New York magazine. His last book was Dirty Rotten CEOs (Citadel).
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