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Chris Anderson

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How today's smartest businesses profit by giving something for nothing

Ebook (EPUB Format)

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how… Mehr

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Produktdetails

  • ISBN: 978-1-4090-6573-9
  • EAN: 9781409065739
  • Produktnummer: 15350379
  • Verlag: Cornerstone
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 288 S.
  • Plattform: EPUB
  • Masse: 5'026 KB

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Chris Anderson

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