All Marketers Are Liars
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: What's your story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin ha…
Mehr
CHF 20.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-101-18454-7
- EAN: 9781101184547
- Produktnummer: 17992353
- Verlag: Penguin Publishing Group
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 240 S.
- Plattform: EPUB
- Masse: 354 KB
Über den Autor
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.
95 weitere Werke von Seth Godin:
Purple Cow
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Kartoniertes Taschenbuch
CHF 18.50
Bewertungen
Anmelden