Marketing For Dummies
How to get your business noticed, the customers flocking and your profits soaring! Marketing is about finding and connecting with customers, getting them to buy what you're selling and keeping them coming back again and again. Which is why, whether you run a small shop or work for a large multinational, great marketing is key to your business success. Written by a team of experts and packed with real-world examples, this third edition of the bestselling guide is the quickest, easiest way to get up and running with state-of-the-art marketing strategies, tools and techniques. Get the lie of the land - inexpensively research your customers, yo…
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Produktdetails
Weitere Autoren: Hiam, Alexander / Mortimer, Ruth / Brooks, Gregory
- ISBN: 978-1-119-96649-4
- EAN: 9781119966494
- Produktnummer: 13941654
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 420 S.
- Plattform: PDF
- Masse: 22'822 KB
- Auflage: 3. Aufl.
Über den Autor
Ruth Mortimer is the Editor of Marketing Week magazine. Greg Brooks is Global Marketing Director at media agency Mindshare. Craig Smith is the former Editor of Marketing magazine and is now Communications and Content Strategist at Persuasion Communications. Alexander Hiam is a consultant whose clients include many Fortune 500 companies.
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