Marketing Judo
Modern business is only about flexibility of response and balance of organisation. The Judo metaphor is, therefore, perfect and I'll be amazed if readers don't get at least half a dozen new ideas for their businesses from this book. As a bonus, its a fun readDr Chris Brady, Associate Dean, Cass Business School, City University and author, 90-Minute Manager This is a book for anybody who wants to build a brand or business, but who doesn't have a big budget. That's the position the authors found themselves in when they arrived at the original Harry Ramsden's restaurant in Yorkshire over 10 years ago. They fell into a way of thinking, which the…
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Produktdetails
Weitere Autoren: Richardson, Richard
- ISBN: 978-0-273-66316-4
- EAN: 9780273663164
- Produktnummer: 27673799
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 141 S.
- Masse: 220 g
- Gewicht: 220
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