Advocacy: Championing Ideas and Influencing Others
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice.
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Produktdetails
- ISBN: 978-0-300-18813-4
- EAN: 9780300188134
- Produktnummer: 12983011
- Verlag: Yale Univ Pr
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 400 S.
- Masse: H23.5 cm x B16.0 cm x D2.8 cm 503 g
- Gewicht: 503
Über den Autor
John Daly has published more than 100 scholarly articles, produced five books and made numerous conference presentations. He has served as editor of two academic journals and is the president of the National Communication Association, as well as the president of the Council of Communication Associations. He has been on the Board of Directors of the International Customer Service Association and the International Communication Association. Daly has worked with more than 300 companies and public agencies worldwide on topics related to communication, influence and customer loyalty. In recent years, he has worked with corporate entities such as American Airlines, IBM, Marriott, Merck, and Merrill Lynch, as well as governmental units such as the White House, Department of Army, Department of Interior and many others.
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