How to Measure Anything Workbook
Finding the Value of Intangibles in Business
The companion workbook to the new edition of the bestselling How to Measure Anything How can we measure the population of fish in a lake? And how is that like measuring unsatisfied customers who didn't complain or measuring security breaches that were not detected? How can we isolate the effect advertising has on sales when a vast amount of unknowns also affect sales? How did a 9-year-old girl use a simple measurement to debunk a popular practice in medicine? How do we measure quality, risk, or innovation? How do we know what to measure in the first place? The answers are easier than you might think. This companion workbook to the new edition…
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Produktdetails
- ISBN: 978-1-118-86039-7
- EAN: 9781118860397
- Produktnummer: 16378031
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 160 S.
- Plattform: EPUB
- Masse: 1'478 KB
Über den Autor
DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE). He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. AIE method has been applied to dozens of large Fortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues. Doug is the author of How to Measure Anything: Finding the Value of Intangibles in Business (Wiley).
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