Essentials of Marketing
Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLabJoin over 11 million students benefiting from Pearson…
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Produktdetails
Weitere Autoren: Pettitt, Stephen
- ISBN: 978-0-273-72813-9
- EAN: 9780273728139
- Produktnummer: 31732102
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 624 S.
- Plattform: PDF
- Masse: 13'748 KB
- Auflage: 3. Auflage
Über den Autor
Dr Frances Brassington, Senior Lecturer - Oxford Brookes UniversityDr Stephen Pettitt, Deputy Vice Chancellor - University of Luton
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