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Dave Stewart

Business Playground

Where Creativity and Commerce Collide, The

Ebook (EPUB Format)

The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers. The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such inn… Mehr

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Produktdetails

Weitere Autoren: Simmons, Mark

ISBN: 978-0-13-211843-9
EAN: 9780132118439
Produktnummer: 34731212
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2010
Plattform: EPUB
Masse: 4'408 KB
Auflage: 1. Auflage

Über den Autor

Dave Stewart is founder and chairman of Weapons of Mass Entertainment, an idea factory described by the LA Times as 'a media company for the new world'. A multimedia entrepreneur, his career spans more than 25 years and over 100 million album sales. As well as being one half of Eurythmics with Annie Lennox, Stewart has worked with some of the best including Bono, Mick Jagger, Gwen Stefani, Sinead O'Connor, Tom Petty and Bob Dylan, winning best songwriter and best producer 4 times as well as numerous Grammy and Life Time Achievement Awards. Described by Dylan as 'a fearless innovator', Stewart was recently named one of the 100 Most Creative People in Business by Fast Company Magazine. Stewart is an acclaimed public speaker and regularly advises businesses on creativity and innovation. He is a key advisor to mobile phone giant Nokia, where he has the unique title of 'change agent', and has created a number of game-changing ventures in the entertainment industry. Stewart is an accomplished photographer and filmmaker, and also makes a mean vodka martini. Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an adviser to the Bill & Melinda Gates Foundation and Al Gore's Alliance for Climate Protection, and is the co-founder of useless.org, a social enterprise dedicated to helping people use less and give more. Mark frequently speaks at conferences about creativity, marketing and branding. He passionately believes in the power of ideas to make a positive difference in business and society and works with organizations around the world to put this into practice. Follow Mark on Twitter: @markjcsimmons.

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