Scaling the Revenue Engine
The prevailing model of revenue generation conceives of marketing, sales, customer success, finance, and product development as separate activities. But two years of in-depth research and extensive input from world-class practitioners makes clear that the prevailing model is broken. In Scaling the Revenue Engine, Tom Mohr shows that best practice revenue engines are built as whole systems, bounded by unit economics, with end-to-end workflows and data flows that support orchestrated prospect and customer engagement. Every step is tracked by metrics. Teams leverage data to continuously improve everything. Mohr gives CEOs and their teams the too…
Mehr
CHF 28.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
- ISBN: 978-1-5439-4898-1
- EAN: 9781543948981
- Produktnummer: 29097675
- Verlag: Bookbaby
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 304 S.
- Masse: H20.3 cm x B20.3 cm x D1.0 cm 314 g
- Gewicht: 314
3 weitere Werke von Tom Mohr:
Bewertungen
Anmelden