Power of Impossible Thinking, The
The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This betseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do mind R and D, improving models through constant experimenation. Jerry Wind and Colin Crook review why it's so hard to change mental models and offer pra…
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Produktdetails
Weitere Autoren: Cook, Colin
- ISBN: 978-0-13-187728-3
- EAN: 9780131877283
- Produktnummer: 1908337
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 352 S.
- Masse: H22.9 cm x B16.2 cm x D2.3 cm 331 g
- Gewicht: 331
Über den Autor
Yoram (Jerry) Wind is The Lauder Professor, Professor of Marketing, Founding Editor of Wharton School Publishing, and Academic Director of The Wharton Fellows Network at the University of Pennsylvania. He is also the Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School's think tank. Wind led the development of a number of key Wharton programs including the reinvention of the Wharton MBA curriculum and the creation of the Wharton Executive MBA Program. Among his many affiliations is former chancellor, the International Academy of Management (IAM). One of the world's most cited marketing authors, his books include Driving Change: How the Best Companies Are Preparing for the 21st Century, and The Power of Impossible Thinking. Dr. Wind has served as an advisor to many Fortune 500 firms and non-U.S. multinationals throughout the financial services, pharmaceuticals, information, and consumer packaged goods industries, and as advisor and board member for a wide range of entrepreneurial ventures. His consulting focuses on global corporate and business strategy, corporate transformation, marketing strategy, and especially new business development. He is the recipient of all the major marketing awards. Wind received a Ph.D. from Stanford University. Colin Crook is senior fellow of The Wharton School of the Universityof Pennsylvania, Advisory Board, member of Rein Capital, editorialboard member of the journal Emergence, and has served on numerousNational Academy committees and advisory groups. He has providedadvice to governments and businesses around the world, and is aFellow of the Royal Academy of Engineering (UK). He was formerlyChief Technology Officer for Citicorp.
6 weitere Werke von Yoram (Jerry) R. Wind:
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