The Middle East Unveiled
Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This…
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Produktdetails
- ISBN: 978-1-84803-461-7
- EAN: 9781848034617
- Produktnummer: 13842060
- Verlag: Little, Brown Book Group
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 160 S.
- Plattform: EPUB
- Masse: 1'346 KB
Über den Autor
Donna Marsh
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