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Stephen D. Rappaport

The Digital Metrics Field Guide

The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email

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The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital… Mehr

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Produktdetails


  • ISBN: 978-90-6369-377-0
  • EAN: 9789063693770
  • Produktnummer: 16802945
  • Verlag: Laurence King Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 320 S.
  • Masse: H28.1 cm x B21.9 cm x D2.7 cm 1'198 g
  • Gewicht: 1198

Über den Autor


Stephen Rappaport consults and writes about brand growth through consumer insight, digital strategy and measurement to help people, within brand organizations gain perspective that is valuable for their strategy and execution.

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