Bryan W. Husted

Corporate Social Strategy

Stakeholder Engagement and Competitive Advantage

Buch

This book shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

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Produktdetails

Weitere Autoren: Allen, David Bruce

ISBN: 978-0-521-19764-9
EAN: 9780521197649
Produktnummer: 8025352
Verlag: Cambridge University Press
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 364 S.
Masse: H23.5 cm x B15.7 cm x D2.5 cm 711 g
Abbildungen: HC gerader Rücken kaschiert
Gewicht: 711

Über den Autor

Bryan W. Husted holds the Erivan K. Haub Chair in Business and Sustainability at the Schulich School of Business, York University, Canada, and is Professor of Management at the EGADE Business School of the Tecnologico de Monterrey in Mexico. For many years, he held the Alumni Association Chair in Business Ethics and Corporate Sustainability at the Instituto de Empresa in Spain. He is currently a national researcher (level II) of the National Research System (SNI) of Mexico. David Bruce Allen is Professor of Strategy and Co-Director of the Center for Nonmarket Strategy at IE Business School in Madrid, Spain, where he served as Vice Dean for Research and Chair of the Strategy Department. Professor Allen has held top management positions in the movie, publishing, and consulting industries. He is a former Fulbright Lecturer in Spain and Resident Filmmaker at the Sundance Institute and has published fiction and criticism. He has taught at the City University of New York, Boston University, and the University of New Orleans.