Michael Stone

The Power of Licensing

Harnessing Brand Equity

Ebook (EPUB Format)

The Power of Licensing: Harnessing Brand Equity takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.

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Produktdetails

ISBN: 978-1-64105-165-1
EAN: 9781641051651
Produktnummer: 29013044
Verlag: American Bar Association
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 374 S.
Plattform: EPUB
Masse: 3'650 KB

Über den Autor

By Michael Stone

100 weitere Werke von Michael Stone:

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