Principles of Marketing Scandinavian Edition
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The b…
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Produktdetails
Weitere Autoren: Armstrong, Gary / Parment, Anders
- ISBN: 978-1-292-35499-6
- EAN: 9781292354996
- Produktnummer: 34240618
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 492 S.
- Masse: 1'030 g
- Auflage: 3. A.
- Gewicht: 1030
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