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Mark (Hrsg.) Tadajewski

The History of Marketing Thought

Buch

This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought i… Mehr

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Produktdetails


Weitere Autoren: Jones, Brian (Hrsg.)
  • ISBN: 978-1-84787-001-8
  • EAN: 9781847870018
  • Produktnummer: 3436093
  • Verlag: SAGE Publications Ltd
  • Sprache: Englisch
  • Erscheinungsjahr: 2008
  • Seitenangabe: 1208 S.
  • Masse: H24.2 cm x B16.3 cm x D8.3 cm 2'220 g
  • Gewicht: 2220
  • Sonstiges: Professional & Vocational

Über den Autor


I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

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