Brand Together
How Co-Creation Generates Innovation and Re-energizes Brands
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. Brand Together demonstrates how to truly intertwine innovation with brand strategy, with expert guidance on how to co-create with customers from a brand perspective. Drawing on case studies includ…
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CHF 29.00
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Produktdetails
Weitere Autoren: Fuller, Clare / Trevail, Charles
- ISBN: 978-0-7494-6326-7
- EAN: 9780749463267
- Produktnummer: 13913604
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 184 S.
- Plattform: EPUB
- Masse: 2'082 KB
- Auflage: 1. Auflage
- Abbildungen: illustrations
Über den Autor
Nicholas Ind, Clare Fuller, Charles Trevail
22 weitere Werke von Nicholas Ind:
Living the Brand
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (EPUB Format)
CHF 46.45
Brand Desire
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (EPUB Format)
CHF 20.65
Brand Desire
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (PDF Format)
CHF 20.65
Co-creating Brands
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (EPUB Format)
CHF 27.10
Co-creating Brands
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (PDF Format)
CHF 27.10
Branding Inside Out
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (EPUB Format)
CHF 24.00
The Routledge Companion to Corporate Branding
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (PDF Format)
CHF 57.40
Branding Governance
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (PDF Format)
CHF 39.00
Brands with a Conscience
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (EPUB Format)
CHF 24.00
The Routledge Companion to Corporate Branding
How Co-Creation Generates Innovation and Re-energizes Brands
How Co-Creation Generates Innovation and Re-energizes Brands
Ebook (EPUB Format)
CHF 57.40
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