Never Mind the Sizzle...Where's the Sausage?
Branding based on substance not spin
What on earth is branding all about?Can it really be as complicated as all the argon-heavy books suggest?Isn't it just about using advertising spin and a nice logo to cover up a second-rate product?Bob Jones is asking these questions as he reluctantly leaves the sales department of Simpton's Sausages to start a one-year placement in brand management. He finds a business is in crisis, with his new boss' plans set to make things a whole lot worse. Bob brave and often comical battle to cut through the bull and buzzwords and save the business is an entertaining way for anyone to find out about delivering a brand based on substance, not spin.A gre…
Mehr
CHF 17.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
- ISBN: 978-1-84112-769-9
- EAN: 9781841127699
- Produktnummer: 3003742
- Verlag: John Wiley and Sons Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 162 S.
- Masse: H21.3 cm x B13.0 cm x D1.4 cm 226 g
- Abbildungen: illustrations
- Gewicht: 226
Über den Autor
David Taylor is one of the world's 50 most important marketing thinkers' according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.
100 weitere Werke von David Taylor:
From Hull, Hell's Kitchen & Halifax Bomber!
Branding based on substance not spin
Branding based on substance not spin
Ebook (EPUB Format)
CHF 3.80
The Oxford Handbook of the Georgian Theatre 1737-1832
Branding based on substance not spin
Branding based on substance not spin
Ebook (PDF Format)
CHF 47.05
The Maudsley Guidelines on Advanced Prescribing in Psychosis
Branding based on substance not spin
Branding based on substance not spin
Ebook (EPUB Format)
CHF 27.10
The Maudsley Guidelines on Advanced Prescribing in Psychosis
Branding based on substance not spin
Branding based on substance not spin
Ebook (PDF Format)
CHF 27.10
My Revision Notes: AQA GCSE (9-1) Engineering
Branding based on substance not spin
Branding based on substance not spin
Ebook (EPUB Format)
CHF 8.00
The Maudsley Prescribing Guidelines in Psychiatry
Branding based on substance not spin
Branding based on substance not spin
Ebook (PDF Format)
CHF 60.00
The Maudsley Prescribing Guidelines
Branding based on substance not spin
Branding based on substance not spin
Ebook (PDF Format)
CHF 57.40
Boat building in Winterton, Trinity Bay, Newfoundland
Branding based on substance not spin
Branding based on substance not spin
Ebook (PDF Format)
CHF 9.00
Chlorinated Organic Micropollutants
Branding based on substance not spin
Branding based on substance not spin
Ebook (PDF Format)
CHF 42.00
Agricultural Chemicals and the Environment
Branding based on substance not spin
Branding based on substance not spin
Ebook (PDF Format)
CHF 48.00
Bewertungen
Anmelden