Public Relations Writing and Media Techniques: Pearson New International Edition
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations mate…
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Produktdetails
Weitere Autoren: Reber, Bryan H.
- ISBN: 978-1-292-04073-8
- EAN: 9781292040738
- Produktnummer: 23132803
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 480 S.
- Masse: 1'020 g
- Auflage: 7. A.
- Gewicht: 1020
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Public Relations Writing and Media Techniques: Pearson New International Edition
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