Strategic Marketing: Pearson New International Edition
For highly applied undergraduate and graduate marketing management or strategy courses.An all-purpose approach to strategic marketing management.Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Produktdetails
Weitere Autoren: Matzler, Kurt / Ring, Larry
- ISBN: 978-1-292-03384-6
- EAN: 9781292033846
- Produktnummer: 31731240
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 440 S.
- Plattform: PDF
- Masse: 11'250 KB
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