Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
CHF 54.80
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Furnham, Adrian
- ISBN: 978-1-317-56585-7
- EAN: 9781317565857
- Produktnummer: 17511341
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 198 S.
- Plattform: PDF
- Masse: 6'082 KB
100 weitere Werke von Barrie Gunter:
The Anatomy of Adolescence (Psychology Revivals)
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 57.40
Corporate Assessment (Routledge Revivals)
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 57.40
Why Women Should Be Taken More Seriously in the Boardroom
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 44.50
Broadcast Television Effects in A Remote Community
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 54.15
The Psychology of Consumer Profiling in a Digital Age
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 49.00
Media and the Sexualization of Childhood
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 44.50
Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 54.80
Personality Traits in Online Communication
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 44.50
Psychology of Behaviour Restrictions and Public Compliance in the Pandemic
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 50.95
The Anatomy of Adolescence (Psychology Revivals)
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 56.75
Media and the Sexualization of Childhood
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 44.50
Does Playing Video Games Make Players More Violent?
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 118.00
The Psychology of Consumer Profiling in a Digital Age
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 49.65
Broadcast Television Effects in A Remote Community
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 54.15
Children and Television Consumption in the Digital Era
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 41.25
Corporate Assessment (Routledge Revivals)
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 56.10
Why Women Should Be Taken More Seriously in the Boardroom
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 44.50
Psychology of Behaviour Restrictions and Public Compliance in the Pandemic
An introduction to psychographics
An introduction to psychographics
Ebook (EPUB Format)
CHF 50.95
Predicting Movie Success at the Box Office
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 82.50
Children and Television Consumption in the Digital Era
An introduction to psychographics
An introduction to psychographics
Ebook (PDF Format)
CHF 41.25
Bewertungen
Anmelden