How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
There is no better time to make a career in international public relations. So says Michael Morley in this vibrantly anecdotal account of the international public relations machine. Part memoir, part guidebook, How to Manage Your Global Reputation distills forty years of experience into lessons for the ages for both neophyte and careerist in the public relations field.Morley takes us into the world of international public relations, examining the strategies and programs of some of the world's prominent organizations, the barriers to international public relations, international media and how to develop a global voice. He discusses the evoluti…
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Produktdetails
- ISBN: 978-0-8147-5679-9
- EAN: 9780814756799
- Produktnummer: 1784981
- Verlag: New York Univ Pr
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 228 S.
- Masse: H23.4 cm x B16.1 cm x D1.4 cm 422 g
- Auflage: Revised
- Gewicht: 422
Über den Autor
Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.
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