Do Kyun (Hrsg.) Kim

Health Communication Research Measures

Ebook (EPUB Format)

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical l… Mehr

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Produktdetails

Weitere Autoren: Dearing, James W. (Hrsg.)

ISBN: 978-1-4541-9199-5
EAN: 9781454191995
Produktnummer: 24667641
Verlag: Peter Lang
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 309 S.
Plattform: EPUB
Masse: 3'844 KB
Auflage: 1. Auflage

Über den Autor

Do Kyun Kim is Associate Professor and Richard D'Aquin BORSF Endowed Professor in the Department of Communication at the University of Louisiana. His research interests are in the areas of health communication and organizational communication, focusing on the diffusion of worthy behaviors and innovations. James W. Dearing is Professor and Chairperson of the Department of Communication at Michigan State University. He studies the diffusion of innovations and scale up strategies for social innovations.